Are You Still Paying
Too Much
for Email Marketing?

Mailchimp and Constant Contact are built for every type of business — restaurants, law firms, dentists. Indition CRA is built specifically for the BERNINA dealer network and runs on the same platform as BERNINA of America's own store. That means your email marketing connects natively to your BERNINA Commerce Connection store, your customer purchase data, and your class registrations — with no third-party integration needed. You get a purpose-built tool instead of a generic one.

Indition CRA offers a full 14-day free trial with no credit card required. You can explore every feature, build campaigns, and connect your store before spending a single dollar. By comparison, Mailchimp's current free plan is limited to just 250 contacts with no automation capabilities whatsoever — it's essentially a read-only demo at this point. Constant Contact has no free plan at all and requires payment from day one. With CRA, you try it, see the value, and upgrade on your own terms.

Indition CRA supports both email and SMS marketing from a single platform. This is particularly valuable for dealers who want to send day-of class reminders, flash sale alerts, or event notifications via text. With Mailchimp, SMS is a completely separate paid add-on on top of your monthly plan cost. With Constant Contact, SMS is an add-on starting at $10/month extra — and it's only included (with a 500-message cap) on their Premium plan at $80/month base. Having both channels in one place means one dashboard, one contact list, and one bill.

Yes — and this is the most compelling reason for BCC dealers to use CRA. Because both tools are built on the Indition platform, your store data flows directly into your marketing without any export/import setup. Your customer list, order history, and class registrations are all available as targeting criteria for your campaigns. This is something Mailchimp and Constant Contact simply cannot offer — they have no awareness of your BERNINA store, your products, or your local customer activity. You'd have to manually export customer lists and import them, losing real-time accuracy in the process.

Indition CRA for BERNINA dealers is supported by the Tagrem team — the same people who support your BERNINA Commerce Connection store. That means you're not calling a generic Mailchimp help line staffed by someone who has never heard of a BERNINA dealer. Your support team understands your business, your platform, and how CRA fits into your existing setup. Mailchimp and Constant Contact offer general customer support, but neither has any dealer-specific knowledge or BERNINA context. Phone support on Constant Contact is limited to Standard and above; Mailchimp reserves priority phone support for Premium plans at $350+/month.

Yes — and this is one of CRA's biggest advantages. Because Indition CRA connects directly to your BERNINA Commerce Connection store, it can pull real customer data — what machines they own, what classes they've attended, what accessories they've purchased — and let you build precise audience segments around those attributes. You could send an embroidery software promotion only to customers who bought an embroidery machine, or invite past class attendees to a follow-up workshop. On Mailchimp, advanced behavioral segmentation requires the Premium plan starting at $350/month. On Constant Contact, it requires their Premium tier at $80/month. With CRA, it's built in.

CRA stands for Customer Relationship Automation — and it goes well beyond sending newsletters. The platform includes drag-and-drop email and SMS campaign tools, behavioral trigger automation, full customer segmentation, custom web forms and landing pages, A/B subject line testing, detailed campaign reporting, and advanced features like social media life event scanning — which tracks activity signals on Facebook to identify customers who are most likely to buy and triggers personalized outreach automatically. It also integrates with Shopify stores and can connect to other digital solutions via API. For BERNINA dealers, it's a complete marketing engine that works alongside your Commerce Connection store — not a separate tool you have to manage independently.